Last week we gave you a sneak peak of this season’s Bridal Market (like Fashion Week, for bridal style!) as we shared our favourite Bridal Week Instagram snaps, and a look backstage at the glorious Marchesa S/S 16 collection. 

And every day this week, we’ll be sharing a new collection that will leave you utterly inspired for your own big day dress.

And who better to kick off a week of dress-swooning, than a designer beloved by brides the world over, Jenny Packham.

Jenny Packham Bridal 2016 collection

There’s a reason Jenny Packham is so popular with brides. Not only are her gowns easy to wear and utterly flattering on every figure, but they appeal to everyone, from brides with the most simple tastes to those looking for something really unique and fashion forward.

With a nod to some of the biggest trends of the season – caped gowns, a touch of sparkle, and daring necklines – as well as Jenny Packham’s own signature style – gorgeous gathered waists, intricate detailing and dreamy skirts – this is the kind of collection where everyone will find a favourite.

We’ll pass you over to the team at Jenny Packham to tell us a little bit more about the inspiration behind these stunning wedding dresses…

From the Fashion House

The collection is inspired by Shakespeare’s fairy realm and the characters of a Midsummer Night’s Dream and features celestial silk tulles, romantically sculpted corsetry and cascading silk chiffon. 

Appliqué organza blooms, majestic ostrich feathers, crystal foliage motifs and delicate floral lace celebrate the lavish artistry of nature: opulent velvet bows add texture and hues of soft meadow green evoke the shades of summer.

Swarovski crystals dance in the light adding an otherworldly, whimsical grace to a collection inspired by a midsummer dream and a fairy queen. 

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Jenny Packham Bridal 2016 collection

Jenny Packham Bridal 2016 collection

Jenny Packham Bridal 2016 collection

Jenny Packham Bridal 2016 collection

Jenny Packham Bridal 2016 collection

Jenny Packham Bridal 2016 collection

Jenny Packham Bridal 2016 collection

Jenny Packham Bridal 2016 collection

Jenny Packham Bridal 2016 collection

Jenny Packham Bridal 2016 collection

Jenny Packham Bridal 2016 collection

Aren’t they just divine? I love the really stylish features paired with utterly romantic flowing skirts. So dreamy! I adore the ‘something blue’ dress too, which are becoming increasingly popular among brides.

The collection will be available internationally from July, with many styles available in petite sizing. Jenny Packham dresses are priced from $3600 (£2400) and you can find stockist information on the Jenny Packham website.

 Find the dress of your dreams, with Designer Collections + our Wedding Dress Inspiration Board

Creative Direction & Design: Jenny Packham / Production: Blaire McColl / Bride’s Shoes: Christian Louboutin / Makeup Artist: Talia Shobrook for Laura Mercier / Nails: Julie Kandalec for Essie / Hairstylist: Kevin Ryan for UNITE / Flowers: Jane Packer