At the first London Bridal Fashion Week since last year’s double dose of royal weddings, expectations were certainly running high.
It was only fitting that British fashion royalty, Jenny Packham, showcased her 2020 bridal collection at the brand’s flagship London boutique, the Mayfair Townhouse.
For the new collection, the dresses take their cues from some of the most gorgeously evocative and romantic destinations in the world.
Destination weddings are one of the biggest trends of recent years and these gowns have been lovingly created for a modern and outward-looking, international bride.
If you’re planning a wedding at home, however, you can still get on board with the travel theme; these show-stopping designs succeed in capturing the spirit of places as diverse as Paris, Buenos Aires and New York – no air miles needed.
In this collection, the modern destination-wedding phenomenon blends seamlessly with Jenny Packham’s eye for timeless style.
The first stop on our tour is Paris, with the city of light inspiring finely pleated tulle, delicately embroidered organza and the softest of romantic skirts.
The dreamy fabrics and intricate detailing in these gowns reflect the haute couture fashion heritage that Paris has long been famous for.
Next up is New York; where decadent ostrich feather trims and fabulous crystal-encrusted dresses set the scene for a sensational Manhattan party – one that we’d love to be invited to!
Last but not least is vibrant Buenos Aires, with all its soulful passion and sensual drama. These silhouettes were made to celebrate, with elaborate embellishments, fishtail skirts and daring necklines.
Fans of the label’s trademark exquisite detailing and high-impact glamour are sure to be obsessing over these latest offerings for a long time to come. It’s a beautifully diverse and joyful collection, with gowns for any and every bride.
Inject your wedding with the sophistication and opulence of Paris, New York or Buenos Aires, no matter where you choose to say “I do”. – It’s all thanks to your fashion-forward, bridal fairy godmother, Jenny Packham.
To see the entire collection and past stunning gowns head to the Jenny Packham website. Searching for more wedding dress inspiration? Visit our style section and follow our Wedding Dress board on Pinterest, updating daily.
