You’ve chosen your dream wedding gown, you’ve picked your color palette and now it’s time to help your favorite ladies find their perfect dress. Bridal party fashion has evolved from the ‘one drab dress for all' to flattering silhouettes, colors and a mix and match ‘wear what you love' attitude. After all, your bridesmaids have been there for you through thick and thin – don’t they deserve to feel fabulous, too?
Luckily, online shopping has made it easier than ever to find exactly what you and your squad are looking for. These days, you can organize your bridesmaid vibe on Pinterest, order fabric swatches, plan virtual try-ons and choose customizable silhouettes. Coordinating your bridal party looks has never been easier.
Now, we've taken the guesswork out for you. Below, we've collected our favorite online retailers (and even shared our favorite gowns in the shop below!) making shopping for bridesmaid dresses a breeze. We've sourced designers and stores with inclusive sizing and prices ranging from surprisingly affordable to designer splurges. With this guide, you’re sure to find the most stunning options for your exact style and budget. And, if you want to skip the reviews and get straight to shopping, we've listed the shops below.
AW Bridal
Price range: $100 – $200
Sisters of the bride, we adore AW Bridal for your bridesmaid dress needs! They offer a rainbow of colors and styles for every wedding theme. Plus, their dresses are beautifully crafted, and their prices? So budget-friendly! With AW Bridal, shopping feels less like a task and more like a delightful experience.
Trust us, it's a joy!
Reformation
Price range: $150 – $450
We adore Reformation for their simple, feminine designs made from natural, sustainable fabrics. Because their pieces are designed to celebrate the feminine figure, your bridesmaids will thank you for choosing something so chic and flattering.
Who wouldn’t love the number of flirty touches on these dresses, like the sweetheart neckline, ruffled sleeves, and trumpet skirt on the Butterfly Dress?
Anthropologie
Price range: $80 – $300
We already love Anthropologie's wedding dresses for their range of style options (in fact, they're on our top 33 places to buy your wedding dress online guide!) Their wedding collection ranges from elegant to vintage to boho to modern and their selection of bridesmaid dresses equally pleases.
If you’re giving your bridesmaids the choice of style and price, Anthropologie's user-friendly site makes it easy to filter by the color palette of your choosing, with new beautiful shades dropping for each wedding season & trend.
Once your tribe has chosen their gowns (or jumpsuits!) check out the bridesmaid jewelry and accessories page to complete the look.
Etsy
Price range: $50 – $200
With so many options for customizations and color matching, Etsy is a great option to achieve the exact style you’re looking for. Scroll through endless designers who offer options to outfit your entire bridal party in mix & match or complementary styles.
Convertible dresses can be found in so many different styles! Choose from different fabrics like luxe jersey knits or even velvets. Other favorites include this collection of sophisticated silk gowns that feel modern or even tulle dresses that offer a soft filtered look.
Birdy Grey
Price range: $100
Let's talk about Birdy Grey! Their collection is just delightful, filled with trendy, stylish bridesmaid dresses. And the best part? Every dress is under $100! Yes, you heard it right. High style without the high price tag. Birdy Grey makes it a breeze to find a dress you'll love without stretching your wallet. Simply fabulous!
Plum Pretty Sugar
Price range: $50 – $250
For those who love a feminine and modern look, Plum Pretty Sugar is your one-stop-shop for all things bridesmaids.
Pick from a variety of flirty florals and effortless silhouettes, but don’t sleep on the bridesmaid page! With pajamas, robes, getting ready sets, and accessories, you’ll find everything you need to spoil your ladies.
Show Me Your Mumu
Price range: $50 – $350
Designed with the boho bride in mind, the breezy, ethereal designs at Show Me Your Mumu are sure to flatter bridesmaids of all shapes and sizes. Their shop-by-color page makes browsing so easy, and their getting ready collection is the perfect place to find a cute gift for your girls. Don’t forget the flower crown!
Moda Operandi
Price Range: $400 – $3,000
Having a more formal affair? Search their collections of evening and cocktail dresses for upscale designer attire. Styles range from very chic and tailored, to more avant-garde asymmetrical looks, but these are investment pieces worthy of a wedding day debut. You might even score a flawless look for mom!
Pro tip: search their section of “under $500” pieces for an equally luxe look at a more accessible price point.
Jenny Yoo
Price range: $100 – $350
If elegant and sophisticated is more your style, you’ll love Jenny Yoo’s dreamy made-to-order designs. Made with rich and luxurious fabrics — like this stunning velvet gown — your bridesmaids will feel like royalty.
Bonus: the versatility of these dresses can easily transition into the perfect holiday attire. Gotta love a bridesmaid dress you can wear more than once!
ASOS
Price range: $50 – $250
With fun fabrics, rich hues, and timeless designs, ASOS has something for everyone and every budget and size. The romantic silhouettes of the site’s in-house brand ASOS DESIGN and the flirty sequined bridesmaid gowns made by Maya are the perfect complement to your fairytale day. And, ASOS CURVE brings their trendy affordable designs to bridesmaids in sizes 12 to 26.
Free People
Price range: $100 – $900
Free People is THE mecca for the edgy, boho bride. Browse the site’s “party dresses” section for bold, unique offerings that can easily transition from the ceremony to the dance floor.
With the versatility of these pieces, surely your bridesmaids will appreciate the opportunity to wear their dress over and over again.
Nordstrom
Price range: $70 – $350
With over 200 styles to choose from, Nordstrom’s selection of bridesmaid dresses is unmatched. Sort by color, length, material, style, and price to easily narrow your search.
Might we suggest a bold, black palette for a cozy winter wedding? Or dreamy, pink hues for a spring soiree? At Nordstrom, your options are endless.
Fame & Partners
Price range: $150 – $300
Fame & Partners’ easy-to-use site boasts the perfect offerings for the modern, eco-conscious bride and bridesmaids.
Their made-to-order manufacturing platform eliminates waste and empowers women to craft the dress of their dreams at a not-so-custom price point. Choose your favorite silhouette and add sleeves, change the color, shorten the hem, add a slip…the customizations are seemingly endless! Plus, each gown or dress at its core is modern and stylish. So, you don't run the risk of ‘going too far' with your customizations, every option remains cool and fashionable.
Revolve
Price Range: $12 – $1,800
Fun, flirty and ready to make a fashion statement? If your #bridetribe is making subtle requests to turn your wedding aisle into a catwalk you'll find all the fashion-forward gowns you need at Revolve.
Mixing affordable brands, mid-range Revolve collaborations & high-fashion pieces, Revolve will keep your bridal party on-trend. You'll find slinky silk slips, feminine ruffles & prints, power suits & jumpsuits all organized by color to mix & and match your crew with ease.
Zimmermann
Price range: $500 – $2,000
Cultivate a look with a sunny state of mind! Brights, prints, short playful styles – this designer is all about a fun mix-and-matched bridesmaid look (and the most playful flouncy layers, blousey sleeves, and bows!) Zimmermann has a focus on quality, designer style, and sustainability that makes us completely obsessed.
LuLu’s
Price range: $60 – $250
We’d be remiss if we didn’t give a shoutout to LuLu’s — the hub for the modern, trendy bridal party. Your gals are sure to turn heads in any of these sleek, sexy styles. Get the most bang for your buck with this convertible maxi that can transform from halter to one-shoulder to cross-front to strapless. We love a four-in-one!
For Love & Lemons
Price range: $150 – $400
This collection is the place to look for all the details. Bows, ruching, puffed sleeves and the most fabulous collection of shorter dresses. They blend high-style street fashion into dressier looks that exude a confident feminine attitude. Your bridesmaids are guaranteed to ignite your reception dance floor in these party-appropriate frocks.
Spell & The Gypsy Collective
Price range: $150 – $300
True to their free-spirited style, Spell & The Gypsy Collective offers prints and layers for the bohemian bride. This is the perfect site if you’re wanting a more casual look that’s coordinated, but not meticulously matching. Imagine effortless flowy prints paired with boots and a sweeping landscape in the background.
The OWN Studio
Price Range: $150 – $340
UK bridal designer The OWN Studio brings their sleek silhouettes to a line of bridesmaid gowns your girls actually want to wear (and wear again). Flattering bias cut gowns come in a variety of shimmering and modern jewel tones. Your party can mix and match their colors or necklines. Personally, we're dying over this Meghan Markle-esque halterneck midi in light blue.
Just like their wedding dresses, their bridesmaid gowns are all made to order in London, making the collection reliably sustainable.
Arbor & Co.
Price Range: $45 – $80
We recently debated who should pay for bridesmaid dresses on the blog. And while the jury is still out, we determined that Arbor & Co. makes sure that it's not a burden for anyone thanks to their gorgeous gowns in an approachable price range. With every bridesmaid dress falling below $80, you can give your best gal pals a break in their bridesmaid budgets.
While this online collection of bridesmaid dresses focuses on affordable, stylish wedding looks, they also have a fabulous selection of mother-of-the-bride and flower girl dresses, too!
Bohme
Price range: $50 – $100
Flirty details like ruffles and laces make this site so perfect for romantics (and at an incredible price point!) There’s also plenty of options for long and short sleeves in chiffons and laces for fall and winter weddings.
Shona Joy
Price range: $350 – $500
This Australian design house is no stranger to high-style. You’ll find fierce looks and polished elements like animal prints, bias-cut silk slips, maxis with high slits, and one-shoulder looks all in complementary color palettes. Shop their wedding edit for a collection of perfectly curated and bold designs & you can even order a swatch book to see all their colors & fabrics in person.
Bec + Bridge
Price range: $200 – $600
Modern, cool, and confident – this is a capsule collection of bridesmaid looks. Offering more natural and earthy tones, Bec + Bridge was a necessary addition to our list. There are flattering bias-cut skirts for ease of movement, and even some of our favorite options for tea-length styles, too!
Aritzia
Price range: $50 – $300
This is a hub for the dialed-back bridesmaid look. Keep your bridesmaids minimal with essential pieces that stand the test of time. With slips, wraps, and even some noteworthy jumpsuits, your crew is going to love your fashion taste and will be able to add a bit of individual charm to these styles with the perfect accessories.
Looking for more bridesmaid dress inspiration? Follow our Bridesmaids Pinterest board & shop through our editor's picks from our favorite stores below!
This post was originally written & curated by BM Writer Brianna Lantz and later edited by BM Writer & Stylist Christina Castello.
