Curated Lists/Fashion

10 Best Places To Buy Your Wedding Dress Online

10 Best Places to Buy Your Wedding Dress Online – Net-a-Porter Lela Rose 2019 Wedding Dresses
Gowns & Photo by Lela Rose available on Net-a-Porter

As summer quickly comes to an end, another busy wedding season wraps up as well. If you’re getting married this fall (like me!) or you’re even a 2020 bride, it’s already time to start shopping for your wedding dress.

While online shopping is easier, so many online brands are moving away from traditional dress shopping and adding wedding sections to their online sites. You don’t need to visit stores in real life anymore to find your perfect wedding dress!

With this online wedding shopping guide, you can find your ceremony dress, reception party dress, eloping dress, or anything else you’ve been searching for to complete your wedding looks. We’ve curated our top ten favorite online shops that make wedding dress shopping easy, at every price point and for every style.

10 Best Places to Buy Your Wedding Dress Online – Etsy Mywony Bridal Tulle Wedding Dress
Gown by Mywony Bridal available on Etsy
10 Best Places to Buy Your Wedding Dress Online – Etsy Mywony Bridal Embellished Wedding Dress 2
Gown by Mywony Bridal available on Etsy


Price Range: $800 – $1,500 (for gowns available online)

While some of the pricier designers are only available in-store (you can view them & book your appointment online!), Nordy’s has a selection of ready-to-wear wedding gowns you can purchase online.

With sexy gowns from Katie May, unique laces and details from Tadashi Shoji, and even some pieces by Willowby and Watters – you can order a number of our favorite designers online, skip the store, and shop their wedding suite too for jewelry, shoes, and lingerie!

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online wedding dresses – Nordstrom – Katie May 2
Gown by Katie May available at Nordstrom


Price range: $150+

Etsy has a little bit of everything: non-traditional, colorful, whimsical, vintage, and plenty of embellishments. Even more, you can find a ready-to-wear gowns & custom made pieces (we fall wildly for Mywony Bridal‘s gowns) in just about every price range!

There are bold laces for the bohemian brides, blush tones or blue colors for the playful brides, and dainty lace details and beading for the unique bride. We love just how personalized these pieces are, handmade with love.

Are you a wild bride looking for a little color? Shop our 20 favorite romantic wedding gowns on Etsy in dreamy colors.

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Romantic and Whimsical Etsy Wedding Dresses in Dreamy Colors – Mywony – open back lave wedding dress 3
Gown by Mywony Bridal available on Etsy


Price range: $200 – $3,000

BHLDN’s style is playful and modern with an air of something heavenly. We love their featured capsule collections with some of our favorite designers (like current collaborations with Jenny Yoo and Theia!) and you can even find affordable Watters label gowns listed on their site.

If there isn’t a BHLDN location near you then shop online and take advantage of their easy 30-day return policy. Pieces start at only $200, making it a great way to shop for any price point.

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Nearly Newlywed

Price range: $200 – $5,000

This site is the best bridal shopping for new AND preowned wedding dresses. Filter through options that are important to you like price points, silhouette, and designers. Whether that means you find your perfect dress that has been discontinued, or you score a designer piece for a major discount, you can customize your search.

You can even shop their collection of jewelry and accessories for a complete bridal look!

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The Outnet

Price range: $200 – $10,000

This is the dream shopping site for the bride wanting a high-fashion designer piece for a major discount. Find something glamorous for your wedding and even a stylish and cute piece for your bridal shower!

Search by specific designers or by style to narrow down your vision for your wedding day, or check out their wedding shop for some of the coolest designer white dresses (many gowns at 50 percent off or more!)

We’ve even crafted a list of editor’s picks from the site’s current selection of discounted designer gowns.

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online wedding dresses – The Outnet – ruffle sleeve 1
Gown by Halston Heritage available on The Outnet


Price range: $40 – $400

ASOS is a great option for the bride swept up in the romance and ready to elope.

We’re loving the size-inclusive styles, with options for curvy, tall, and petite shapes. They have pieces that range from more trendy statement-making looks to classic and clean pieces. But regardless of design, everything about these white dresses has an element that feels playful.

These dresses tend to be more affordable and budget-friendly which means an outfit change may be in order!

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10 best places to buy your wedding dress online – ASOS


Price range: $200 – $500

Another modern online shop we love, Reformation makes wedding shopping for you and your bridesmaids effortless. Their pieces are ideal for a cool city bride, a casual backyard wedding bride, or any bride looking for high-style and simplicity.

Visit their “Wedding” section for classy and timeless pieces, and coordinate with your bridesmaid besties for other colorful flowy styles. We love their uncompromising quality, natural silk fabrics, and focus on being eco-friendly in a fast-fashion world.

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The Best Bridal Salons in NYC – Reformation 2
Gowns by Reformation

Fame & Partners

Price range: $200 – $500

While we’ve shared plenty of their gowns on BM – Fame & Partners are a major love on our list because not only are they customizable, but they’re also a nearly zero waste company. These pieces are made-to-order and essential for the contemporary bride.

Shop their bridal section, and keep in mind, nearly every one of their gowns on the site for all occasions is available in “ivory.” We encourage you to play around on their site and start designing your perfect dress.

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Price range: $500 – $5,000

These ready-to-wear gowns and designer pieces are all beautifully curated for the sophisticated bride.

From classic looks with simple and clean lines to more avant-garde party pieces with overstated ruffles and sequins, this site is a compilation of our dream luxe designer looks. Their site is updated three times a week, so you can keep coming back to see what else speaks to you and your bridal vision.

Noteworthy designers include Jenny Packham, Reem Acra, Temperley London, Rime Arodaky, Lela Rose and Needle & Thread – with some gowns starting at about $500!

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10 Best Places to Buy Your Wedding Dress Online – Net-a-Porter Temperly London off the shoulder dress
Gown by Temperley London available on Net-a-Porter


Price range: $100 – $200

Torrid isn’t only focused on streetwear fashion! Their online wedding section is here for curvier brides wanting a simple and feminine no-fuss gown. Their website even lets you select which fit model you want to see the dress on – which makes envisioning the dress on you even easier.

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10 best places to buy your wedding dress online – Torrid 2
Gown by Torrid
10 Best Places to Buy Your Wedding Dress Online – Etsy Mywony Bridal Blue Tulle Wedding Dress
Gown by Mywony Bridal available on Etsy

Need more wedding dress ideas? Get inspired on our Wedding Dresses Pinterest board & shop our favorite gowns from the above stores below!

Shop Our Editor’s Picks

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