The 25 Best Places To Buy Your Wedding Dress Online

Etsy

Price range: $150+

Etsy has a little bit of everything: non-traditional, colorful, whimsical, vintage, and plenty of embellishments. Even more, you can find ready-to-wear gowns & custom made pieces= in just about every price range!

There are bold laces for the bohemian brides, blush tones or blue colors for the playful brides, and dainty lace details and beading for the unique bride. We love just how personalized these pieces are, handmade with love.

Are you a wild bride looking for a little color? Shop our 20 favorite romantic wedding gowns on Etsy in dreamy colors. You can find our 10 favorite Etsy wedding dress designers here.

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Nearly Newlywed

Price range: $200 – $5,000

This site is the best bridal shopping for new AND preowned wedding dresses. Filter through options that are important to you like price points, silhouette, and designers. Whether that means you find your perfect dress that has been discontinued, or you score a designer piece for a major discount, you can customize your search.

You can even shop their collection of jewelry and accessories for a complete bridal look!

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ASOS

Price range: $40 – $400

ASOS is a great option for the bride swept up in the romance and ready to elope.

We’re loving the size-inclusive styles, with options for curvy, tall, and petite shapes. They have pieces that range from more trendy statement-making looks to classic and clean pieces. But regardless of design, everything about these white dresses has an element that feels playful.

These dresses tend to be more affordable and budget-friendly which means an outfit change may be in order!

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MATCHESFASHION

Price range: $170 – $29,000

For the little girl who old-school cut & paste fashion collages from Vogue magazines as a kid (like our editor, Claire!), you’ll want to take a look at the gowns listed on runway-ready MATCHESFASHION.

Featuring feather-adorned Saint Laurent minis, lavish Valentino gowns, ultra-cool Rodarte separates & radical Alexander McQueen bridal suits – this online retailer offers high-end & fashion-forward wedding gowns. Avant-garde brides will rejoice over the collection of cool shapes & textiles. After all, you’re not the kind of gal that does the traditional salon shopping anyway, right?

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Fame & Partners

Price range: $200 – $500

While we’ve shared plenty of their gowns on BM – Fame & Partners are a major love on our list because not only are they customizable, but they’re also a nearly zero waste company. These pieces are made-to-order and essential for the contemporary bride.

Shop their bridal section, and keep in mind, nearly every one of their gowns on the site for all occasions is available in “ivory.” We encourage you to play around on their site and start designing your perfect dress.

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Daughters of Simone

Price range: $1,500 – $2,400

Fusing together the energy of the headstrong bride mixed with soft and bold details, Daughters of Simone was born.

Their signature style uses scalloped crochet laces, buttery silks, and ribbons and bows in the most imaginative designs. These pieces are truly free-spirited in craft and mantra. Designed with inspired silhouettes of the 1970’s for the independent woman of today, rebellious brides will rejoice in the cut-out details and extravagant silk scarves.

Take a look at their try on at home program and find your dream dress!

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Loho Bride

Price range: $250 – $4,800

Loho Bride is 100% in a League of Her Own. With two immaculate shops located in California, now anyone can become a Loho bride by visiting their dreamy online store! Here you can find mini dresses, jumpsuits, and the coolest accessories.

Some pieces are made-to-order, giving you the expected lead time, and some gowns are ready to purchase and ship immediately. This shop is perfect for the bride who transcends labels or convention.

It should come as no surprise that the owner, Christy Doxtater, has an eye for style that is unmatched! (Check out some of her expertise from Fashion Week, here!)

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Free People

Price range: $60 – $500

While this isn’t your standard wedding dress shopping experience, we love their signature rock-n-roll meets laid back style.

Find white dresses perfect for a beachy bride, honeymoon vacation, or a playful and flirty bachelorette look. Natural fabrics, embroidery, crochet, and drapey elements encapsulate Free People’s dresses. Toss tradition to wind, babe, because adventure awaits!

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Floravere

Price range: $700 – $3,000

Floravere lets you buy directly online without having to set foot in a showroom (but that’s an option, too!) Here you’ll find high-quality fabrics sourced from all over the world, without the markup of regular retail shops.

The modern brand is now happily size-inclusive from a size 0 to 26! And with a noteworthy Beyond the Ceremony collection, we find where all the pantsuits we’ve ever needed have been waiting.

Know one of these pieces is the one? They are all made to order (to avoid mass production) and take about three to five months to be delivered.

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Arcade Vintage Boutique

Price Range: $200 – $1,100

Another treasure trove of vintage bridal gems from our friends down under. Arcade Vintage Boutique curates a gorgeous wedding dress collection alongside their everyday wear, from luxuriously beaded 1920s dresses to long-sleeved lace gowns from the 1970s. With new collections of vintage wear arriving periodically, you always have a chance to find a one-of-a-kind wonder.

One thing we truly love about Arcade Vintage Boutique is that they photograph their bridal collection on-location rather than in-studio. We find that often it’s hard to “imagine yourself” in a vintage gown on your wedding day when they’re normally photographed on mannequins or in-studio catalog shots. Arcade goes the extra mile to show you how beautiful & special these gowns will make you feel on your wedding day.

PS: for brides looking for the perfect, vintage cape, this lace bridal jacket has the most incredible train!

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Still White

Price Range: $10 – $30,000+

A more ‘worldwide’ online consignment store, Still White is a massive platform of real brides & bridal salons selling floor samples, preowned & brand new couture wedding gowns.

What we love is how easy their site is to use. You can shop & explore the site based on designers you love, size, silhouette, sleeves, neckline, length, back, colors, fabrics…it goes on and on! You can sort the database by “Biggest Saving” finding gowns literally at 99% off their market price.

Best of all, if you’re looking for a particular dress or designer to appear on sale, you can set up alerts for that designer so you’ll get an email when a new dress is listed.

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A.B. Ellie

Price Range: $600 – $4,400

The artful & chic wedding accessories designer A.B. Ellie has just launched a section of their online store with exclusive Little White Dresses & separates from some of our favorite indie bridal designers.

While this is likely the smallest shop & most “boutique-y” option on our list, we have high hopes for this edit that includes dresses and bridal looks perfect for the Covid-era of smaller, casual weddings. If you’re a bride who wants something less formal or shorter length for your Minimony but don’t want to sacrifice quality or style you’ll be thrilled by the casual couture options.

It goes without saying we think this handmade silk wrap dress by The Law Bridal would be perfect for your wedding-day look & wardrobe for decades to come.

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By Watters

Price range: $300 – $1,000

A new addition to the Watters family, By Watters, is an exclusive collection of gowns in their Ready-to-Ship section.

These pieces are easygoing, of the moment, super wearable and ready for anything. They’re just right for a dressed up bridal shower or rehearsal dinner but have enough detail for the wedding day.

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