Curated Lists/Fashion

The Best Places To Buy Your Wedding Dress Online

10 Best Places to Buy Your Wedding Dress Online – Net-a-Porter Lela Rose 2019 Wedding Dresses
Gowns & Photo by Lela Rose available on Net-a-Porter

Hey, brides! It’s bridal stylist Christina here ready with a bottle of bubbles & oodles of tips to get you started with wedding dress shopping! And as your virtual bridal fairy godmother, I’m here to guide you through all the joys of shopping online.

It’s true we love the experience of shopping in a bridal salon (I work in one after all!) but there’s no denying the advantage of shopping for your wedding dress online. Love a trendy designer from across the globe that’s not carried in your local bridal salon? You may be able to buy direct online. And what’s more, online retailers like The Outnet & Net-a-Porter offer high-fashion, designer gowns off the runway for a fraction of their usual price.

All of this means: you don’t need to visit stores in real life anymore to find your perfect wedding dress!

With this online wedding shopping guide, you can find your ceremony dress, reception party dress, eloping dress, or anything else you’ve been searching for to complete your wedding looks. We’ve curated our top twenty favorite online shops that make wedding dress shopping easy, at every price point and for every style.

10 Best Places to Buy Your Wedding Dress Online – Etsy Mywony Bridal Tulle Wedding Dress
Gown by Mywony Bridal available on Etsy
10 Best Places to Buy Your Wedding Dress Online – Etsy Mywony Bridal Embellished Wedding Dress 2
Gown by Mywony Bridal available on Etsy

BHLDN

Price range: $200 – $3,000

BHLDN’s style is playful and modern with an air of something heavenly. We love their featured capsule collections with some of our favorite designers (like current collaborations with Jenny Yoo and Theia!) and you can even find affordable Watters label gowns listed on their site.

If there isn’t a BHLDN location near you then shop online and take advantage of their easy 30-day return policy. Pieces start at only $200, making it a great way to shop for any price point.

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Etsy

Price range: $150+

Etsy has a little bit of everything: non-traditional, colorful, whimsical, vintage, and plenty of embellishments. Even more, you can find a ready-to-wear gowns & custom made pieces (we fall wildly for Mywony Bridal‘s gowns) in just about every price range!

There are bold laces for the bohemian brides, blush tones or blue colors for the playful brides, and dainty lace details and beading for the unique bride. We love just how personalized these pieces are, handmade with love.

Are you a wild bride looking for a little color? Shop our 20 favorite romantic wedding gowns on Etsy in dreamy colors.

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Romantic and Whimsical Etsy Wedding Dresses in Dreamy Colors – Mywony – open back lave wedding dress 3
Gown by Mywony Bridal available on Etsy

Nearly Newlywed

Price range: $200 – $5,000

This site is the best bridal shopping for new AND preowned wedding dresses. Filter through options that are important to you like price points, silhouette, and designers. Whether that means you find your perfect dress that has been discontinued, or you score a designer piece for a major discount, you can customize your search.

You can even shop their collection of jewelry and accessories for a complete bridal look!

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The Outnet

Price range: $200 – $10,000

This is the dream shopping site for the bride wanting a high-fashion designer piece for a major discount. Find something glamorous for your wedding and even a stylish and cute piece for your bridal shower!

Search by specific designers or by style to narrow down your vision for your wedding day, or check out their wedding shop for some of the coolest designer white dresses (many gowns at 50 percent off or more!)

We’ve even crafted a list of editor’s picks from the site’s current selection of discounted designer gowns.

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Where to Buy Wedding Dresses Online – Chiara Ferragni Dior Wedding Dress
Chiara Ferragni in Dior photographed by David Bastianoni.

ASOS

Price range: $40 – $400

ASOS is a great option for the bride swept up in the romance and ready to elope.

We’re loving the size-inclusive styles, with options for curvy, tall, and petite shapes. They have pieces that range from more trendy statement-making looks to classic and clean pieces. But regardless of design, everything about these white dresses has an element that feels playful.

These dresses tend to be more affordable and budget-friendly which means an outfit change may be in order!

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Where to Buy Wedding Dresses Online – ASOS open back wedding dress

Reformation

Price range: $200 – $500

Another modern online shop we love, Reformation makes wedding shopping for you and your bridesmaids effortless. Their pieces are ideal for a cool city bride, a casual backyard wedding bride, or any bride looking for high-style and simplicity.

Visit their “Wedding” section for classy and timeless pieces, and coordinate with your bridesmaid besties for other colorful flowy styles. We love their uncompromising quality, natural silk fabrics, and focus on being eco-friendly in a fast-fashion world.

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The Best Bridal Salons in NYC – Reformation 2
Gowns by Reformation

MATCHESFASHION

Price range: $170 – $29,000

For the little girl who old-school cut & paste fashion collages from Vogue magazines as a kid (like our editor, Claire!), you’ll want to take a look at the gowns listed on runway-ready MATCHESFASHION.

Featuring feather-adorned Saint Laurent minis, lavish Valentino gowns, ultra-cool Rodarte separates & radical Alexander McQueen bridal suits – this online retailer offers high-end & fashion-forward wedding gowns. Avant-garde brides will rejoice over the collection of cool shapes & textiles. After all, you’re not the kind of gal that does the traditional salon shopping anyway, right?

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Where to Buy Wedding Dresses Online – Valentino Wedding Dress MATCHESFASHION

Fame & Partners

Price range: $200 – $500

While we’ve shared plenty of their gowns on BM – Fame & Partners are a major love on our list because not only are they customizable, but they’re also a nearly zero waste company. These pieces are made-to-order and essential for the contemporary bride.

Shop their bridal section, and keep in mind, nearly every one of their gowns on the site for all occasions is available in “ivory.” We encourage you to play around on their site and start designing your perfect dress.

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Net-a-Porter

Price range: $500 – $5,000

These ready-to-wear gowns and designer pieces are all beautifully curated for the sophisticated bride.

From classic looks with simple and clean lines to more avant-garde party pieces with overstated ruffles and sequins, this site is a compilation of our dream luxe designer looks. Their site is updated three times a week, so you can keep coming back to see what else speaks to you and your bridal vision.

Noteworthy designers include Jenny Packham, Reem Acra, Temperley London, Rime Arodaky, Lela Rose and Needle & Thread – with some gowns starting at about $500!

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Epic Fashion Filled Wedding Weekend in Corsica | Magdalena Studios 17
Rime Arodaky gown photographed by Magdalena Studios via Bridal Musings

Torrid

Price range: $100 – $200

Torrid isn’t only focused on streetwear fashion! Their online wedding section is here for curvier brides wanting a simple and feminine no-fuss gown. Their website even lets you select which fit model you want to see the dress on – which makes envisioning the dress on you even easier.

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10 best places to buy your wedding dress online – Torrid 2
Gown by Torrid

Daughters of Simone

Price range: $1,500 – $2,400

Fusing together the energy of the headstrong bride mixed with soft and bold details, Daughters of Simone was born.

Their signature style uses scalloped crochet laces, buttery silks, and ribbons and bows in the most imaginative designs. These pieces are truly free-spirited in craft and mantra. Designed with inspired silhouettes of the 1970’s for the independent woman of today, rebellious brides will rejoice in the cut-out details and extravagant silk scarves.

Take a look at their try on at home program and find your dream dress!

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Where to Buy Your Wedding Dress – Daughters of Simone Nico dress

Grace Loves Lace

Price range: $1,200 – $3,200

Style and comfort are equal partners in this luxurious match made in lace-y heaven. Grace Loves Lace mixes their signature stretchy fabrics with sexy fits at a price attainable for any bride.

The site offers made-to-order and ready-wear pieces, so no matter how long or short your timeline is, you can make a Grace Loves Lace gown your own. Your order is processed along with the help of their expert online stylists to ensure you achieve the perfect fit customized with your exact color and style details in mind.

All gowns are ethically made in their Australian headquarters – just one of the endless reasons we love them!

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Loho Bride

Price range: $250 – $4,800

Loho Bride is 100% in a League of Her Own. With two immaculate shops located in California, now anyone can become a Loho bride by visiting their dreamy online store! Here you can find mini dresses, jumpsuits, and the coolest accessories.

Some pieces are made-to-order, giving you the expected lead time, and some gowns are ready to purchase and ship immediately. This shop is perfect for the bride who transcends labels or convention.

It should come as no surprise that the owner, Christy Doxtater, has an eye for style that is unmatched! (Check out some of her expertise from Fashion Week, here!)

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Where to Buy Your Wedding Dress – Loho Bride – Odylyne the Ceremony Mini Caspian Dress 2

Shop Bop

Price range: $200 – $2,000

This site features playful and chic designer looks starting at just $200!

These dresses are light and airy, doused in sequins, sparkle, or cheerful bows and ruffles. Go from the courthouse to your reception in any of these polished styles. Their collection of dresses is also ideal for elopements, second looks, or any bride on the go. (With looks from Marchesa Notte and Zimmermann, to name a few!)

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Where to Buy Your Wedding Dress – Shop Bop – Marchesa Notte Wedding Dress

Free People

Price range: $60 – $500

While this isn’t your standard wedding dress shopping experience, we love their signature rock-n-roll meets laid back style.

Find white dresses perfect for a beachy bride, honeymoon vacation, or a playful and flirty bachelorette look. Natural fabrics, embroidery, crochet, and drapey elements encapsulate Free People’s dresses. Toss tradition to wind, babe, because adventure awaits!

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Where to Buy Your Wedding Dress – Free People Zoe Tulle Gown Wedding Dress

Revolve

Price range: $200 – $1,200

Looking for sexy dresses or designer pieces with a twist? Plunging necklines and low backs adorn these pieces in true Revolve fashion – they are for the bride looking to make a statement.

Check out their Little White Dresses section too, to find head-turning pieces for before or after the big day without breaking the bank.

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Where to Buy Your Wedding Dress – Revolve Wedding Dress

By Watters

Price range: $300 – $1,000

A new addition to the Watters family, By Watters, is an exclusive collection of gowns in their Ready-to-Ship section.

These pieces are easygoing, of the moment, super wearable and ready for anything. They’re just right for a dressed up bridal shower or rehearsal dinner but have enough detail for the wedding day.

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Where to Buy Your Wedding Dress – By Watters Shepard

Floravere

Price range: $700 – $3,000

Floravere lets you buy directly online without having to set foot in a showroom (but that’s an option, too!) Here you’ll find high-quality fabrics sourced from all over the world, without the markup of regular retail shops.

The modern brand is now happily size-inclusive from a size 0 to 26! And with a noteworthy Beyond the Ceremony collection, we find where all the pantsuits we’ve ever needed have been waiting.

Know one of these pieces is the one? They are all made to order (to avoid mass production) and take about three to five months to be delivered.

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Where to Buy Your Wedding Dress – Floravere – G. O Keeffe Dress

Needle & Thread

Price range: $700 – $1,200

Come gasp along with us at these beautifully embellished looks! Vintage lovers, this is your playground – with flounces and fringe and the most decadent beading. All of these dresses are doused in fantastic detail. We love the ombre tones and unique necklines and can see some of these pieces pairing perfectly in a historical setting or with a swanky evening vibe.

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Where to Buy Your Wedding Dress – Needle and Thread Wedding Dress
Needle & Thread Gown via The Wedding Gallery

Shop Gossamer

Price range: $100 – $2,000

Looking for something wild and truly one-of-a-kind? This perfectly curated online shop is one of our vintage favorites.

Shop Gossamer has a stunning assortment of antique gems ranging from the 1920s to the 1980s in the most lovely ivory and soft blushes or nude tones. Breathe life into something vintage, and let any of these dresses party one more love-filled evening.

And take note – this shop also creates some of their own custom pieces, made to order, inspired by the beautiful styles of yesteryear.

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Where to Buy Wedding Dresses Online – Shop Gossamer Vintage Wedding Dress
10 Best Places to Buy Your Wedding Dress Online – Etsy Mywony Bridal Blue Tulle Wedding Dress
Gown by Mywony Bridal available on Etsy

Need more wedding dress ideas? Get inspired on our Wedding Dresses Pinterest board & shop our favorite gowns from the above stores below! Once the date is set & dress is on the way, browse through some of our favorite wedding invitations & stationery.

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