Photo by Courage & Dash Photo via Bridal Musings

One of the biggest questions for brides after their wedding day: ‘What do I do with my wedding dress?’ While there are options to clean and preserve your wedding gown, we’re finding that many modern brides are more interested in asking ‘Where can I sell my wedding dress?', and equally so, brides-to-be are interested in buying used wedding dresses.

After all, who doesn’t want a little more cash for honeymooning, new home decor, or a killer new outfit?

Brides, we are completely on board with donating or reselling your wedding gown, as it’s an eco-conscious way to eliminate waste from production and recoup some of your wedding cost. The number of people who buy used wedding dresses is growing, and we think it’s time to get you on board! With a surge in wedding dress online shopping comes an even bigger demand for second-hand or preowned wedding dresses.

But you might be wondering about the best way or the best websites to sell your wedding dress. Each online platform has different features depending on your needs as a seller.

Wedding dress-specific sites like Still White will offer you a greater return and better chance for a serious buyer, while other sites like Nearly Newlywed will handle most of the work for you. Or, if you want to clear up some closet space and do a little good for the planet, consider finding a charity shop nearby to donate your wedding dress locally.

Photo by Courage & Dash Photo via Bridal Musings

Whether you are selling a dress you wore to your own wedding, or perhaps you had a change of heart and are selling one you never wore, let’s help you price, list, and move your gown on to its next destination.

How to Price & Care for Your Dress

If your gown is new (within the last two years) you can sell it for about 50% of the original price tag. This is because newer gowns are being searched by brides looking for these hot styles. If your gown comes with a designer name, or even a popular indie tag (we’re looking at you, Grace Loves Lace!), then you could even price it slightly higher.

Second-hand wedding dresses can range from designer labels to highly sought-after indie designs that have been discontinued. Do some quick research on the web and see what other similar gowns are selling for. Depending on the platform you choose, they will help you pick a good selling price as well.

Consider getting your gown professionally cleaned. It will cost you a few hundred dollars but will ensure that your gown is in its best condition and is much more desirable for the bride making the purchase. And since some retail sites offer return periods, it will ensure that there’s less of a chance that someone will want to make a return.

Take Quality Photos

Photo by Courage & Dash Photo via Bridal Musings

Consider it the same as online shopping. You probably wouldn’t purchase something that didn’t have clear images of the details. You can include photos from your wedding to show how beautiful this gown looks on a body, and to help the next bride envision it for their wedding day.

How Long Will It Take to Sell?

Again, depending on all the details, your dress may sell right away or in a few months. This is because what brides are looking for changes seasonally and can depend on the designer, price, size, and style of your gown. Most of the online platforms don’t require that you re-list your gown, so you are free to wait as long as it takes to sell!

What condition should by wedding dress be before selling it? Should I clean the dress before selling it?

When it comes to selling your wedding dress online, the condition of the dress is really important. After all, you want to make sure that the dress looks great and is in good shape before you list it for sale.

First of all, make sure that your dress is clean and free of any stains or tears. You don't want to scare off potential buyers with a dress that looks dirty or damaged. If your dress does have any stains or marks, consider having it professionally cleaned before you list it for sale.

It's also a good idea to inspect the dress carefully for any signs of wear or damage. If there are any minor issues, like loose threads or missing beads, you may be able to have them repaired before selling the dress.

Remember that buyers will be looking closely at your photos and description, so be honest about the condition of your dress. If there are any flaws or imperfections, make sure to disclose them in the description and include clear photos that accurately show the dress's condition. This will help you avoid any misunderstandings or disputes with the buyer down the line.

Selling your wedding dress can be a great way to give another bride the chance to feel beautiful on her special day, and with a little bit of effort, you can make sure that your dress is in great condition for its new owner.

Where to Sell Wedding Dresses

Photo by Christine Grace Photography via Bridal Musings

Using a platform or stores that buy used wedding dresses will protect you against any sort of fraud or internet scams. It also ensures that you and the buyer abide by the policies of the site, eliminating any sort of confusion. Sites like Nearly Newlywed will handle all buyer questions and only notify you once your dress sells, and most sites have the buyer pay for shipping, providing you with shipping labels to make your life a little easier.

Nearly Newlywed
Perhaps the easiest site for sellers, you simply upload photos, measurements, and a description of your gown, and they handle the rest. That includes answering buyer questions and handling shipping. You pay a $20 listing fee and receive 70% of the listing price.

Still White
They charge a one-time listing fee, and you get the full price of the gown when it sells. Buyers can make offers to negotiate price, ask for more photos, and you can decide how you want to go about finalizing the process. Some brides even meet in person! Gowns can be searched anywhere from price to condition, making it a straightforward experience for everyone. Chat safely on their messaging site and follow through with the sale however works best for you.

Once Wed

With a $20 listing fee this site essentially works the same as the others, and keeps your dress listed until it sells. You provide photos, a listing, and reply to messages from potential buyers. It will help you generate an invoice through Paypal that will also include the shipping label, keeping the buying process straightforward for both people involved. Their site has been active for over 10 years, making their info and blog sections a great place for inspiration, too.

Pre Owned Wedding Dresses

This site charges a $25 listing fee and you get to keep the rest. And yes, you can sell your bridesmaid gowns, accessories too. They’ve championed the #1 Google listing, guaranteeing your listing will be seen by a large audience of qualified buyers. Plus, they have a wedding dress calculator that will help you with pricing your wedding gown.


A bit hit or miss, listing your dress here could really favor your designer piece since Ebay thrives from specific searches. They’ll charge about 10% off your final price, but you do get seller protection, shipping labels, and 24/7 customer support.

So You’d Rather Donate Your Wedding Dress?

Photo by Christine Grace Photography via Bridal Musings

Search specifically in your local area for any bridal shops that run off dress donations. While local thrift stores are a great option, places like Brides For A Cause sell donated dresses and raise funds for women-focused charities. While they may have specifics that they do or don’t accept, it’s a great way to clear up space in your own closet.

Brides For A Cause

With multiple locations on the west coast, they accept most gently loved gowns within the last 5 years. Don’t live nearby? They accept gowns shipped in, too! About 80% of their net profit raised is donated to local and national women-focused charities. They’ll take care of cleaning for you, and provide you information for tax deductions as well.

Brides Do Good

They boast an exquisite, hand-selected collection of unique and designer pieces as well as rare and vintage gowns. About 30% of proceeds from each sale goes toward charities that empower women and end child marriage. So you’re contributing to a more sustainable climate, and also sustainable change.

How To Measure a Wedding Dress to Sell?

If you're planning to sell your wedding dress, you'll want to make sure you have accurate measurements before listing it for sale. Don't worry if you don't have the original measurements – it's easy to measure the dress yourself!

To get the most accurate measurements, we recommend measuring four key areas: the shoulder to hem length, bust, waist, and hem.

To measure the shoulder to hem length, simply measure vertically from the top of the shoulder down to the bottom hem.

For the bust measurement, wrap the tape measure around the fullest part of your chest, rather than under your bust.

For the waist measurement, measure side seam to side seam about seven inches down from your armpits, then double that measurement.

Finally, to measure the hem, lay the dress flat and measure the circumference of the bottom hem from side seam to side seam. Double that measurement to get the full hem measurement. If the hem is asymmetrical, measure the entire bottom hem.

Ready to start honeymoon planning with all that extra cash? Peruse our Travel section for the best destinations & how to book your dream trip.