I don’t know about you, but I'm smitten with London. I love it all: the cozy, gloomy weather, the charming architecture, the world-renowned street fashion – oh, and the original home of a little blog called Bridal Musings. There’s never a dull moment in the city.
As a former bridal stylist, I know how absolutely overwhelming wedding dress shopping can be for a bride-to-be. With London's sheer size and the multitude of options in bridal attire, attempting to figure out which salons to visit can be dizzying! If I could, I'd have you visit each one – but I know you only have so much time (and patience).
So, avoid both stress and dress fatigue with this list of hand-selected shops I’ve vetted for you – with shops fitting for every style of bride. Prepare to be pampered by these top-tier boutiques!
For the Couture Bride
The Wedding Gallery – Here at Bridal Musings we’re in love with The Wedding Gallery! Also known as “the world’s first wedding department store,” this incredible space was established to serve as a one-stop-shop for all your luxury wedding planning needs. As far as gowns go, The Wedding Gallery is home to bridal brands such as Elie Saab, Oscar De La Renta, Vera Wang, And Berta. If you’re looking for a trend-setting statement gown that would put red-carpet celebs to shame, this is the shop for you! Read more about what other services they offer in our founder Elizabeth’s review!
Fitzrovia, London the-weddinggallery.com
Jenny Packham – The first stop we always take in our yearly rounds of ‘what's new in London bridal' is undoubtedly Jenny Packham. A household name in the bridal world, Jenny's embellished designs continue to transcend the decades as she wows brides (and us in the industry) with her intricate beading, unique embellishments (more feathers, please!) and ever-flattering silhouettes. Both nostalgic in glamour and ultra-modern in psyche, Jenny is as London as can be.
Mayfair, London jennypackham.com
Phillipa Lepley – Have you been scrolling through every bridal site and loving bits and pieces of each gown, but still feeling like you can’t find exactly what you’re looking for? Do you wish you could get in there and just make one yourself? Enter Phillipa Lepley. Place yourself into the hands of this incredible designer, and work in tandem to literally create the dress of your dreams! In her chic, Parisian style shop, you’ll get to personally pick and personalize every detail of your gown – from fit to feel to embellishment – from start to finish!
South Kensington, London phillipalepley.com
For the Modern Bride
Halfpenny London – Halfpenny London is the place for the bride who wants a fresh, modern look that’s still totally timeless. Offering both gowns and separates, designer Kate Halfpenny has curated luxe, “Brit-cool” collections that champion a tailored, feminine look. In this intimate, natural light-filled salon with cozy pink and yellow couches, you’ll get the one-on-one attention you deserve.
Bloomsbury, London halfpennylondon.com
Suzanne Neville – Stepping in the doors at Suzanne Neville means you’ll be well-taken care of. A constant in top bridal publications, this designer knows how to create a stunningly clean and structured gown sure to highlight you (and all your best features!). Plus, all of her gowns are designed and hand-made in Britain, allowing you to feel even better about your decision!
Knightsbridge, London suzanneneville.com
The Mews Bridal – Looking for that “je ne sais quoi?” Look no further. This mother-daughter founded boutique exclusively stocks French designers such as Rime Arodaky, Laure de Sagazan, Delphine Manivet, Donatelle Godart, Margaux Tardits and Isabella Boutin. If the ethereal, Provençal style is what captures your heart, this is the shop for you.
Notting Hill, London themewsnottinghill.co.uk
For the Indie Bride
Grace Loves Lace – As the name implies, the London showroom of this Australian brand is a haven for lace-lovers. This light and airy boho boutique complete with velvet pillows provide the perfect backdrop to find the perfect (and comfortable) gown that matches your style. Bold lace patterns, unique necklines, and fun sleeves are the staple of Grace Loves Lace! You’re guaranteed never to find a dull moment in their shop or in their dresses.
Hackney, London graceloveslace.com
Heart Aflutter – In Heart Aflutter’s second-floor private studio you’ll find yourself in a haven of untraditional, bohemian, and effortlessly cool bridal gowns. You’ll be able to try on a variety of styles and designers from around the world including Vagabond, Sarah Seven, and Rolling in Roses. Their stylists are the best in the business and strive to make personal connections with their brides to find them the dress! Read about former editor Claire McGowan’s first-hand experience at Heart Aflutter – this is the experience we want every bride to have!
Hackney, London heartaflutterbridal.co.uk
For the Budget Bride
Brides Do Good – I love a great bridal deal, but what I love more is a salon that sets out to give back to those in need. At Brides Do Good, two-thirds of their profit funds charity programs that set out to “protect the futures of millions of children who are at risk of early marriage, and provide the education and tools they need for a brighter future.” They partner with designers, local shops, and past brides to curate an amazing collection that will make you look and feel amazing.
Fulham, London bridesdogood.com
Angelica Bridal – This quaint little shop is perfect for the bride who refuses to compromise on style or budget. With unique designers like Madi Lane, Essence of Australia, Watters, and Justin Alexander, you’ll feel like a million dollars without spending it.
The Angel, London angelicabridal.co.uk
Not in London? Or thinking of planning an international wedding dress shopping girls trip? We’ve got you covered! Here are our top ten bridal salons in New York, Los Angeles, and the Pacific Northwest!
Find additional bridal inspo in our wedding dress section, and if you want to skip hopping on the tube here's where to get shopping for your wedding dress online.